dimanche 13 octobre 2013

The Role Of Hospitality Sales Training In The Business World

By Catalina Nielsen


The hotel business as experienced the most improved in terms of the services they provide. They have quality services thanks to the advice offered by their highly trained personnel to the top managers. The companies have sought the assistance of the qualified people to help in market research on the customer behavior and market structure. An information that has been very vital to decision making process. The hospitality sales training is a kind of professional education offered to the marketers of the hotel services to their esteemed customers.

The program offers a wider variety of the courses that help the professionals understand best their market. It touches on the prospects of business advertisements, market strategies, market research and identification of new market opportunities. All these however is aimed at improving the service delivered and in the long run increase demand of the products.

To begin with, hospitality involves service delivery that is it involves the aspect of an individual getting accommodation and any other benefits accrued thereof, in a place far away from his or her original home. Since these guests are unfamiliar to this environment they may need an assistance from the indigenous.

Through the conversation with the customers, they able to identify the market gap and help solve this problem. They come up with new products that are able to address this discrepancy in the market. With the stiff competition experienced in the market smart marketers are needed to increase the revenue of the company.

These people should be in a position of going beyond just offering the basic services but they should be in a position to aggressively prospect for new markets opportunities understand the unique customer purchasing patterns or needs and even the identification of the key decision- makers in the market. Good and effective training for the sales executives always is very critical for business improvement.

Apart from selling aspect of the business products, the professionals also engage in other activities like the formulation of marketing policies and strategies for the business. This is geared towards the main aim of the business which is the increase in the income through the creased volume of sales.

In case of stiff competition in one market, they are able to look for other markets for the same products. By doing this they are able to cover a wider market and neutralize the existing competition.In conjunction to the above functions performed by the hotel marketers, they also help develop systematic process and market strategic plans for any existing product in the market.

The strategic plans involve those that are to be done during any market situation. During the boom for examples, they may increase the revenue. On the other hand, during the economic depression in one market they can be in a position to introduce the product to new markets.

In conclusion, a service providing business requires good marketers with proper communication skills and even work ethics as well as the basic knowledge concerning the market participants. For effective performance an hotel business requires good service from one who has undergone through the hospitality sales training.




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