One of the most prominent and veteran brands of automobile is no other than the Chevrolet. It is considered as a source of numerous recognitions and awards because of its various designs of bowties. However, the original logo was then remained authentic over the earlier years and was introduced by the co-founder of Chevrolet, William C. Durant in 1913. To recognize his design, the first Chevrolet models, such as the H-2Royal Mail and H-4 Baby Grand adorned the first and unique design in 1914. Nevertheless, it was also used by 215 million Chevrolets over the last century, 60 million of which are still on the road.
The iconic logo of Chevrolet is designed by William C. Durant in 1913, the co-founder of Chevrolet's automobile company. His original features remained authentic over the years and as a fact; they are first used in Chevrolet H-2 Royal Mail and H-4 Baby Grand models. However, nearly 215 million Chevrolet vehicle units have been sold over the last century, while 60 million are still on numerous markets today. In 1936, the Chevrolet bow-tie appeared on all 1936 trucks and was upgraded into more modernized type of logo and font. Nevertheless, as the time passes by, innovations and discoveries are always constant to all automobile bowties, and Chevrolet is not exempted on these changes.
In 1947, the new version of bowtie has been introduced and first appeared on Fleetline, Stylemaster and Fleetmaster cars. There were no significant downfalls on sales though bowties were changed. Several bowtie improvements were created in 1955 while the Chevrolet Bel Air, 210, 150 and Nomad models were the recipient of the latest designs. The 1969 trademark features appeared on the 1969 Chevrolet Camaro whereas the Impala received the 1974 bowtie.
Though histories and explanations of the Chevrolet's bowtie were not addressed, the sales and marketing strategies of the company were truly amazing. To give us proof, the Chevrolet Company has provided a sum total of sales from 140 countries around the world such as the sales of Chevrolet car, crossover or truck in every 6.39 seconds, the release of 215 million Chevrolets over the last century and the record of 2.5 million automobiles released in the first six months of the previous year.
There were different issues behind the badge's discovery. Stories range from Durant being inspired by wallpaper design in a Parisian hotel to a newspaper advertisement he saw while vacationing in Hot Spring. However, the daughter of the founder, Margery Durant has an alternative explanation on the reasons why his father got the authentic design. In her 1929 book, she mentioned that her father doodled nameplate designs on pieces of paper at the dinner table. But in a 1968 interview, Mr. Durant widow, Catherine commented that the bowtie design originated from a Hot Spring vacation in 1912. While reading one of newspapers in their hotel, he spotted one unique design and decided to use this for Chevrolet.
The iconic logo of Chevrolet is designed by William C. Durant in 1913, the co-founder of Chevrolet's automobile company. His original features remained authentic over the years and as a fact; they are first used in Chevrolet H-2 Royal Mail and H-4 Baby Grand models. However, nearly 215 million Chevrolet vehicle units have been sold over the last century, while 60 million are still on numerous markets today. In 1936, the Chevrolet bow-tie appeared on all 1936 trucks and was upgraded into more modernized type of logo and font. Nevertheless, as the time passes by, innovations and discoveries are always constant to all automobile bowties, and Chevrolet is not exempted on these changes.
In 1947, the new version of bowtie has been introduced and first appeared on Fleetline, Stylemaster and Fleetmaster cars. There were no significant downfalls on sales though bowties were changed. Several bowtie improvements were created in 1955 while the Chevrolet Bel Air, 210, 150 and Nomad models were the recipient of the latest designs. The 1969 trademark features appeared on the 1969 Chevrolet Camaro whereas the Impala received the 1974 bowtie.
Though histories and explanations of the Chevrolet's bowtie were not addressed, the sales and marketing strategies of the company were truly amazing. To give us proof, the Chevrolet Company has provided a sum total of sales from 140 countries around the world such as the sales of Chevrolet car, crossover or truck in every 6.39 seconds, the release of 215 million Chevrolets over the last century and the record of 2.5 million automobiles released in the first six months of the previous year.
There were different issues behind the badge's discovery. Stories range from Durant being inspired by wallpaper design in a Parisian hotel to a newspaper advertisement he saw while vacationing in Hot Spring. However, the daughter of the founder, Margery Durant has an alternative explanation on the reasons why his father got the authentic design. In her 1929 book, she mentioned that her father doodled nameplate designs on pieces of paper at the dinner table. But in a 1968 interview, Mr. Durant widow, Catherine commented that the bowtie design originated from a Hot Spring vacation in 1912. While reading one of newspapers in their hotel, he spotted one unique design and decided to use this for Chevrolet.
About the Author:
G.M.'s largest enterprise currently recovering from the economic downturn of 2007-2010. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. As of 2010 Chevrolet had operations in over 140 countries, with really great sales numbers climbing in 2013 & 2014.. Check here for free reprint license: Quick What Is Chevrolet's Very Image.
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